One application.
Every partner lender checked.
Stop filling the same form at every bank. Tell us what you need, upload your documents once, and we match your profile against each lender's income, property and eligibility rules. You see who fits, what it costs, and the reason behind every result.
- Salaried, self-employed, NRI and business profiles
- Co-applicants and firms in one application
- Final sanction always stays with the lender
From documents to the right lender
What happens after you click start.
- 1Tell us your needLoan type, amount and who is applying
- 2Upload documents onceSalary slips, ITR, bank statements
- 3We check lender policiesIncome, property value and existing loans
- 4See your best-fit lendersEMI, fees and the reason for each
- Salary slips3 months
- Bank statement6 months
- Income tax return2 years
Matches and non-matches, with the reason for each.
Built for every borrower
Whatever you earn and however you earn it, the application adapts to your profile and asks only what your lenders need.
Salaried
Salary slips, Form 16 and bank credits are read to work out your eligible income.
Self-employed
ITRs, financials and GST data assessed the way each lender calculates business income.
Professionals
Doctors, CAs, architects and other practising professionals with their own lender programmes.
NRIs
Overseas salary or business income, NRE/NRO accounts and a property back home.
Firms & companies
Partnership firms and companies, with their partners or directors, in the same case.
Co-applicants
Add a spouse, parent or partner to combine incomes and raise your eligibility.
Not sure which loan fits you?
Sellon Finserv
Sellon Finserv is a home loan distribution company based in Wakad, Pune. We work with partner banks and NBFCs to help salaried, self-employed and NRI borrowers find the right home loan, balance transfer, top-up or loan against property, and we support you through the process with the lender.
Choose your loan type
Pick your requirement. The application only asks for what that loan type needs.
How it works
Four steps, one application. No repeated forms for every bank.
Choose your loan
Home purchase, transfer, top-up, LAP, LRD or construction
Add applicants
Co-applicants, a firm or company, and existing loans
Upload documents
PDF, Excel or photos, read and filled in for you
Compare lenders
Eligible amount, EMI and fees per lender
Our promise
Lenders are ranked by a disclosed method based on your eligibility and loan cost, not by who pays more.
For partners & credit teams
Built as a platform, not a calculator. Every layer can change without breaking the customer journey.
Applicants, co-applicants, firms, properties, loans, leases and obligations in one case.
PDF and Excel parsing, OCR, bureau, GST, AA and DigiLocker connectors.
Versioned lender rules with source, approval status and exceptions.
API and webhook mapping to Sellon FACT, LOS/CRM or any credit application.
Common questions
Is Sellon a bank or lender?
No. Sellon Finserv is a loan facilitation and advisory company. We compare lender policies for your profile and help you apply. The final sanction, interest rate, fees and disbursement are decided by the lender you choose.
Which documents do I need?
It depends on the loan type and your profile. Salaried applicants usually need salary slips, bank statements and KYC. Self-employed applicants need ITRs, financials and bank statements. The application shows only the documents your chosen loan needs.
Can I add a co-applicant or my business?
Yes. You can add multiple co-applicants, and include a firm or company along with its directors or partners in the same application.
I'm self-employed or an NRI. Can I use this?
Yes. Salaried, self-employed, professionals, NRIs, firms and companies are all supported, and each lender's income assessment method is applied to your profile.
How are lenders ranked?
Lenders are ranked by a disclosed method based on your eligibility and loan cost. You can see every lender that was checked, including the reason a lender doesn't fit. Any Sellon suggestion is labelled separately.
Is my data safe?
Uploaded documents are stored in private storage and are visible only to the Sellon team for processing your case. Never upload or share passwords, OTPs, PINs or CVV.
Find out which lenders fit you
Start with your loan type. Your progress is saved on this device.